Golf saw a major surge in Sweden during the pandemic, with over 100,000 new players and growing reliance on digital tools for booking and tracking. Tee times became harder to book, especially for solo golfers without a built-in social circle.

With no dedicated app to find playing partners, people looked for other ways to connect. Many turned to mainstream social media platforms like Instagram and Facebook, joining closed groups such as 'Golfvänner' to find new golf friends.

I couldn’t find any recent data on the social aspect of golf in Sweden, so I conducted my own research. I sent out a survey in various Swedish golf-related groups on social media and received over 200 responses. These came from social and competitive groups, local clubs, and a golf equipment forum. I also interviewed four golfers representing different perspectives: a beginner, a veteran, a junior elite player, and someone new in town.

The results confirmed my assumption - many golfers struggle to find playing partners. What stood out was how many want to meet others but feel unsure or awkward reaching out. Some even said they skip rounds if no one can join, which highlights the lack of a dedicated social platform for golfers in Sweden. This insight became a key motivation for the project.

A change was needed - I designed an service that unites golfers and lowers the barrier to meeting new players. Swedish golf now got an a platform with an open, welcoming vibe where it’s easy to connect. A go-to service that helps golfers find each other based on interests, location, or skill level - and makes it easier to get out and play.