As a curious golfer, I love checking out new clubs and the latest tech that promises to work wonders for your game. But recently, I’ve noticed a new trend: more golf brands are releasing limited versions of their newest clubs - sometimes with unique designs, special concepts, or collaborations with fashion and sports brands.

Limited edition clubs are usually reserved for the most expensive club in the bag: the driver. For some, it’s a investment tied to a love of golf and aesthetics - for others, a shiny new toy until the next limited edition club drops. But what none of them get is an experience. These exclusive clubs are often buried on a regular product page, losing all sense of rarity. So, I created a campaign page for the new Callaway Elyte “Sandstorm” Driver to change that.

A user-centered experience has been created, allowing the user to explore the impressive golf driver through an innovative scrolling journey. The conversion-focused one-page site features anchor point buttons that follow the user through the page elements, making it easy to quickly scroll down to the purchase section. The driver has been given premium packaging that justifies the higher price and enhances the exclusive feel of a limited-edition product.